The Professional Rugby Management Team

World Artists is a professional rugby management company that was formed in 1995.

The Rugby World Cup was being staged in South Africa and there was an air of expectancy that the IRB would be forced to approve professionalism after the tournament.

At the same time, Jason Smith noticed that a rugby league competition was being launched in Australia called Super League and was considering approaching a number of high profile rugby union players.

Jason contacted Super League and set up meetings with many of the leading Springboks and extended squad members and off the back of that interest created leverage for the players in their pending negotiations with Saru.

Over a 20 year period, World Artists has built an extensive network throughout the world of rugby and has experienced working with some of the great names in the game.

The Team

Jason Smith
Jason SmithDirector, World Artists UK

Jason was born in Yorkshire, England but completed his schooling at Beachwood High School in Durban, South Africa. When the Rugby World Cup was staged in South Africa in 1995, there were rumours surfacing that the sport would turn professional later that year and Super League scouts began circling the best rugby union players in the world. Jason leveraged offers from Super League and off the back of that initiative, many of the leading players appointed him to act on their behalf and a company called World Artists was formed to represent professional rugby players.

One of the most experienced agents in the business, Jason has represented some of the world’s biggest names in the professional sport of rugby union. Jason is currently developing the business in Europe and is based in Bath, England. He is married with 3 children.

Bryce Foss
Bryce FossSARU Accredited Rugby Player Agent

Bryce joined World Artists in 2013 as a Client Manager, following two years working for In-Site Athlete Management.

Based in Durban, he is product of Hillcrest High and a graduate of the University of KwaZulu-Natal, where he completed his Bachelor of Laws degree whilst writing for SA School Sports magazine. A former scout for the Western Province Rugby Institute, he brings a wealth of knowledge of the schoolboy and junior rugby ranks.

Bryce prides himself on his ability to spot talented young players, many of whom have developed into senior professionals at the highest level.